News

Real Brokerage is buying REMAX in an $880 million deal that will move the franchisor's headquarters to Miami after 50 years in Colorado.

As you wrap your mind around the consolidation deal, we're making sure you have all of the information you need to navigate what comes next.

Reeku is expanding to all U.S. FIFA World Cup 2026 host cities, helping renters cash in on the surge in demand for apartments.

Real’s strategy depends on expanding adoption of its technology platform across REMAX’s franchise network, where adoption isn’t required.

By mid-2026, REMAX franchisees have an interesting choice: Stick with their current technology, or test out what their new owner, Real, has to offer. Here's an overview of Real's tech suite.

In this episode, LPT Realty CEO Robert Palmer breaks down what’s really happening and why this debate is far more complex than most people realize.

The audience is there. The data is there. Why allow real estate portals to be the only ones providing information to the industry and consumers? Marci James asks.

President Trump is famous for writing about "the art of the deal," Bernice Ross writes. How can you put his strategies to work for your clients?

The pro-private-listing camp has polished its talking points, coach Darryl Davis writes. Here is how to address them, point by point.

Scaling shouldn't feel like you're barely hanging on. It should feel like everything's finally clicking into place, Kevelyn Guzman writes.

HUD called on the real estate industry to "revisit ethics training materials and reconsider public statements" around the topics.

Not everyone sees Real's $880 million REMAX acquisition as a threat. For boutique brokers, it's an opportunity. Here's how the industry is reacting.

Keller Williams has named Christopher Brodhead as its first-ever chief revenue officer. The role was created to "align KW’s revenue-driving functions."

More than half of major metros saw price declines in February, though prices in inventory-constrained markets are still seeing rising prices.

Agent responses range from enthusiasm to skepticism as the industry processes another major brokerage merger.

Roomvu's updated AI platform auto-generates two weeks of content from live MLS data, distributes it across eight social channels and follows up on leads.

Real Brokerage's acquisition of REMAX caught the industry off guard. Here's what insiders are saying about the move and the hard questions still ahead.

Pay attention to the metrics you're tracking, and make sure they're actually predicting income rather than serving as lagging indicators, coach Verl Workman writes.